One of the most popular ways of garnering awareness for a new business or product is running online sweepstakes or contests. You see them all the time - free trips, free movie tickets, free money. It may appear ever so easy to set up one of these contests, but it's not, and the results are not what one always expects.
If you are thinking of launching an online contest, plan carefully, do your research and follow these five tips to avoid problems.
Have a Goal
Many business owners are surprised when asked about their goals, and don't have one. You should and it should go beyond “getting entries and increasing awareness”. Set a goal for increased customer referrals. Create a "refer-a-friend" feature into the contest. Grow your email database. Setting a goal will help you design a successful campaign.
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